Role
Brand & Visual Communication
Focus
Identity · Digital Concept · Marketing
Selected Work
Logo · Visual Identity · Website Concept · Brochure
01 ── The Project
A visual starting point for an emerging platform
AVANTI is a digital solution designed around skills assessment, competency mapping and workforce development, helping organisations better understand existing capabilities, identify skill gaps and support more informed recruitment and training decisions.
My contribution focused on establishing an initial visual presence for the platform — beginning with the logo and supporting visual direction, and extending that language into an early concept for how AVANTI could present itself digitally. The website concept explored both the visual experience and the organisation of the platform’s wider project and communication content.
02 ── Digital Concept
From identity to interface
Building on the visual direction, I developed an early website concept for AVANTI, exploring how the platform’s purpose and content could be translated into a clear digital experience.
The concept structured content around the workers’ training platform, skills and knowledge assessment, project objectives, innovation, consortium information, progress, news and supporting communication — providing an initial framework for both the site’s visual direction and information architecture.
The concept shown represents an early design direction developed during my involvement and was not the version ultimately implemented. The current AVANTI website was subsequently developed independently and is not presented here as my work.
03 ── Outcome
Establishing the foundation
The work provided AVANTI with an early visual and digital foundation, connecting a recognisable identity with an initial direction for how the platform could communicate and present itself online.
Identity · Visual Direction · Web Concept · Information Structure