Program
Horizon Europe
Role
Brand · Technical & Visual Communication
Focus
Identity · Digital · Communication · Dissemination
Selected Work
Brand Identity · Website · Brochure · Roll-ups · Posters · Presentations
01 ── The Project
Giving advanced energy research a distinct identity
HYSTORE — Hybrid Services from Advanced Thermal Energy Storage Systems — is a European research and innovation project focused on developing and validating advanced Thermal Energy Storage concepts and their integration into smarter, more flexible energy systems.
Working within a multidisciplinary European consortium, my role was to help establish how the project would present itself visually and communicate its technical work across digital, print and dissemination environments.
This began with the creation of the project’s visual identity and expanded into a broader communication system spanning its website, publications, presentations, event materials and other project-facing assets.
02 ── My Contribution
Building the identity — then putting it to work
My contribution to HYSTORE extended across both brand development and project communication. Starting from the project’s technical concept and objectives, I developed its visual identity and subsequently translated that system into practical communication tools used throughout the project.
The work combined visual design with technical communication: understanding complex project information, structuring it for different formats and creating materials that could remain coherent across consortium, stakeholder and public-facing contexts.
Identity & Logo Development
Visual System & Brand Guidelines
Website Design & Development
Information Architecture
Brochure Design
Roll-ups & Event Materials
Dissemination Posters
Presentation Templates
Technical Diagrams & Visualisation
03 ── Identity & Visual System
From project concept to visual identity
The HYSTORE identity was developed around the project’s central ideas: hybrid systems, thermal energy storage and smart energy integration.
The logo brings these concepts together through a modular visual language. The hexagonal structure references interconnected energy systems and the smart grid, while the central typographic treatment and storage-inspired elements reinforce the project’s hybrid and technological character.
A restrained teal and slate colour palette, geometric typography and recurring structural elements extended the identity into a flexible system capable of working across technical documents, digital platforms, presentations and physical dissemination materials.
Identity Design · Logo Development · Typography · Colour System · Visual Language
04 ── Publications & Project Materials
Technical information, structured for communication
The HYSTORE visual system was extended across brochures, posters and project publications, balancing technical information with a clear editorial hierarchy.
Research objectives, technologies, pilot activities, consortium information and project results needed to remain accessible without oversimplifying the underlying technical content.
Rather than treating each output as an isolated design, these materials were developed as extensions of the same communication system — maintaining consistency while adapting to different formats, audiences and levels of information density.
05 ── Events & Dissemination
Designed for use beyond the screen
Roll-ups, posters, presentation materials and event-facing assets carried the HYSTORE visual language into conferences, consortium meetings, workshops and dissemination activities.
Seeing these materials used by project partners in real environments demonstrates how the communication system extended beyond individual design outputs and became part of the project’s physical presence across its European activities.
Event and consortium photographs shown are sourced from publicly available HYSTORE and project-partner LinkedIn posts.
06 ── Digital Presence
Translating the project into a digital experience
I designed and developed HYSTORE’s initial website from the ground up, translating the project’s identity, technical structure and communication requirements into a dedicated digital platform.
The work included visual direction, page structure, information architecture and the presentation of project technologies, consortium information, pilots, news and results within a coherent online experience.
As the project evolved and my responsibilities expanded across other European projects, continued website development and maintenance were subsequently carried forward by another team member. The initial structure and visual direction established the foundation for HYSTORE’s digital presence and its continued development.
07 ── Technical Communication
Making complex energy systems easier to understand
Communicating HYSTORE required more than applying a visual identity. Its technologies, system architecture and research activities needed to be translated into visual structures capable of supporting both technical accuracy and broader understanding.
Diagrams, schematics and information-led layouts helped organise relationships between thermal storage technologies, energy sources, smart aggregation and end-use applications — allowing technical content to become a functional part of the project’s wider communication.
08 ── Communication in Practice
A system designed to travel with the project
Across websites, presentations, publications, posters and events, the HYSTORE identity was designed to remain recognisable while adapting to very different communication needs.
The result was not simply a collection of branded materials, but a practical visual framework that project partners could carry across technical, institutional and public-facing contexts throughout the project’s activities.
Beyond the selected work.
The work presented in this case study represents a curated selection of a broader body of communication and dissemination work developed throughout the project.
Additional outputs included reusable document and presentation templates, consortium-facing materials and recurring communication assets designed to support the project’s day-to-day activities and help partners apply the identity consistently.
Some materials are not reproduced here due to their internal, unpublished or project-specific nature.
09 ── Outcome
From identity to project presence
HYSTORE demonstrates how a research project can develop a recognisable presence when identity, technical communication and dissemination are treated as parts of the same system.
Beginning with the creation of the project’s visual identity, my work expanded across its digital presence, publications, presentations, technical visuals and event communication — creating a consistent foundation through which complex energy research could be presented across multiple audiences and environments.
Brand Identity · EU R&I · Technical Communication · Information Design · Web · Print · Events