Project Overview
Qumsieh for Frames is my own custom framing business specializing in handcrafted frames, artwork presentation, glass fitting, and custom visual finishing solutions. The business focuses on delivering high-quality framing services for homes, offices, artwork, certificates, photography, and decorative pieces.
As part of growing and modernizing the business, I developed the complete visual identity and marketing direction from the ground up, combining branding, design, and content creation to build a stronger and more recognizable presence both locally and online.
The goal was to create a professional and visually refined brand that reflects craftsmanship, creativity, precision, and premium presentation.
My Role
- Brand Identity Development
- Logo Design
- Social Media Design
- Marketing & Visual Direction
- Print & Promotional Design
- Product Presentation & Photography Direction
- Business Branding & Strategy
Deliverables
- Complete visual identity system
- Social media post designs
- Promotional campaigns
- Marketing visuals and advertisements
- Brand presentation materials
- Print-ready promotional assets
- Visual templates for ongoing content creation
- Store branding and visual direction
Design Approach
The branding direction focused on combining elegance, craftsmanship, and modern presentation. Since framing is highly visual and detail-oriented, the identity was designed to feel clean, premium, artistic, and visually balanced.
A strong emphasis was placed on showcasing:
the framing process
material quality
craftsmanship details
finished presentation aesthetics
visual storytelling through photography and design
The social media direction was built to highlight both the artistic side of framing and the professional production process behind the business.
Outcome
The final result established Qumsieh for Frames as a modern and visually recognizable business with a cohesive branding and marketing system across digital and print platforms.
The project reflects my ability to combine branding, marketing, visual storytelling, and real-world business development within a business I personally own and operate.
