Project Overview
ABU SA’DA Stores is a local retail business established in 1987, specializing in utilities, tools, and essential products for carpenters, workshops, construction work, and everyday hardware needs.
The client approached me to develop a complete visual identity that modernizes the brand while maintaining its long-standing local reputation and trust within the community.
The goal was to create branding that feels professional, recognizable, and versatile across both print and digital platforms.
My Role
- Logo Design
- Brand Identity Development
- Social Media Templates
- Cover Photo Design
- Business Card Design
- Brand Guideline Presentation
- Stationery & Brand Applications
Deliverables
- Primary logo design
- Secondary logo variations
- Brand color palette
- Typography system
- Business card design
- Social media post templates
- Cover/banner design
- Brand guideline presentation
- Mockups and visual brand applications
Design Approach
The branding direction focused on combining professionalism, simplicity, and strong visual recognition. The logo mark was designed using geometric shapes and clean typography to reflect stability, reliability, and the industrial nature of the business.
A balanced blue and orange color palette was selected to communicate trust, professionalism, energy, and visibility across different applications.
Special attention was given to creating a flexible identity system that works consistently across:
storefront branding
printed materials
social media
packaging
stationery
promotional visuals
Outcome
The final result delivered a modern and cohesive identity system that helped refresh the visual presence of ABU SA’DA Stores while maintaining the business’s established reputation and heritage within the local market.